Empowering Instructional Designers for India’s Delivery Ecosystem
Company
Whatfix
Team
Design Manager, Product Designer (My Role), Product Manager
Platform
Web (Editor for Mobile)
Background
This was my Graduation Project at the National Institute of Design (NID), sponsored by Whatfix. Over the course of several months, I worked with real teams inside Whatfix to solve a real product challenge enhancing the content creation experience for their delivery ecosystem.
🚩 Problem Statement
Instructional designers struggled with fragmented tools, inconsistent content quality, and lack of visibility into flow issues. Content often broke post-deployment, was hard to test, and required hand-holding by Whatfix’s support team. This not only slowed down the go-live process but made the platform intimidating for less technical creators especially in Bharat (India’s vernacular user base).
How might we enhance the content creation process for in-app guidance and onboarding in the delivery ecosystem by
Prioritizing end-users’ needs
Improving transparency in identifying content issues (e.g., broken flows, poor adoption)
Enabling efficient resolution and data-driven improvements based on real user interaction data
🎨 Final Design Highlights
Here’s a peek at some of the most impactful final screens and flows
📖 Want to dive deeper?
Explore the full case study, including:
Persona-driven insights
End-to-end UX redesign
Templates & flows built from real user pain points
Impact and reflections